Calvin Klein †Brand Audit Questionnaire Free Essays

Brand Exploratory Research (Consumer perspective) By doing this research, we intend to find the health of the brand, its sources of equity and suggest improvements if any. Name: Age: Gender: How often do you purchase dresses of the brand Calvin Klein? a. lt; 4 months b. We will write a custom essay sample on Calvin Klein – Brand Audit Questionnaire or any similar topic only for you Order Now 4-6 months c. 6-10 months d. Once a year e. Other How would you rate the following brand personality elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element| 1| 2| 3| 4| 5| Authentic| | | | | | Excitement| | | | | | Freshness| | | | | | Rich| | | | | | Ruggedness| | | | | | Stylish| | | | | | Smooth | | | | | | Happiness| | | | | | Status symbol| | | | | | Successful| | | | | | Variety| | | | | | Rate the following products of Calvin Klein according to your perception of like/dislike (1-lowest amp; 5-highest) Product Name| 1| 2| 3| 4| 5| Calvin Klein Collection| | | | | | Jeans| | | | | | Kids Wear| | | | | | Footwear amp; Shoes| | | | | | Perfumes/fragrances| | | | | | Skinny Jeans| | | | | | Underwear| | | | | | Swimwear| | | | | | Suits| | | | | | Polo T-shirt| | | | | | Accessories (handbags, belts, scarves, umbrella)| | | | | | When you think about the Calvin Klein, what product category immediately comes to mind? a. Calvin Klein collections b. Calvin Klein Menswear c. Calvin Klein Women Wear d. Calvin Klein Kids Wear e. Calvin Klein Sportswear What are the brand promotion elements that you have helped you identify Calvin Klein brand? Brand Element| 1| 2| 3| 4| 5| Logo| | | | | | Tagline/Slogan| | | | | | Television Advertisements| | | | | | CK Symbol| | | | | | Celebrities| | | | | | Online store/Website| | | | | | Billboards| | | | | | QR Codes| | | | | | Please choose a brand that you believe best describes each quality. Choose none if you feel none of the choice apply Trait| 1| 2| 3| 4| 5| Cool| | | | | | Young| | | | | | Contemporary| | | | | | Trendy| | | | | | Charming| | | | | | Upper class| | | | | | Friendly| | | | | | Glamorous | | | | | | Masculine| | | | | | Feminine| | | | | | Wholesome| | | | | | Confidence| | | | | | Cheerful| | | | | | Corporate| | | | | | What is your annual income? a. lt; 3 lakhs b. 3 to 6 lakhs c. 6 to 10 lakhs d. 10 to 15 lakhs e. gt; 15 lakhs When you think about your favourite brand of Calvin Klein, does this brand remind you of a person? a. Yes b. No Who makes the majority of purchasing decisions in your household? a. Spouse b. Yourself c. Joint decision d. Other How do you find out the latest product in the market? a. Fashion Magazines b. Television c. Internet d. Shopping Store e. Others How to cite Calvin Klein – Brand Audit Questionnaire, Papers

Charismatic leadership style of mahatma gandhi free essay sample

Mahatma Gandhi was one of the most important person and charismatic leader in the history of India as he was he only one who is considered as the founder of our nation. He was the self made leader, he was not having any career in his life, no fame was gained by him, he was also not so rich an average looking man but still he was the father of the country. Mahatma Gandhi gave right ways and positive thoughts to many people in the nation, he make them teach what he actually practice in his real life, he was called as the great symbol of truth by the public of our nation. It was due to rule of British in India which made him to fight against them and for this he needed to guide the Indian citizens to fight against them this made him to become the absolute leader and to use evil practices against the British. It was the period during which he was in South Africa working on some legal work their which he was subjected to abuse , but then he realizes how the Indians in their home land were badly treated and beaten by the British which was subjected to cruel abuse. To fight against the British people Gandhi took many ways which he called as practices in all over India which were non violence, truth and bravery. This whole practices were named by Indians as Satyagraha and which was having a big meaning among the Indians. The practice of Satyagraha was done all over Indian was used against corruption, non- violence, civil defense. Mahatma Gandhi thought that doing such practices will only help them to have proper control over social and political rulings. It was because of his charisma that he many Indian were devoted towards Mahatma Gandhi and due to which they were following practice of Satyagraha without any fear. Through the practice of Satyagraha Gandhi Ji followed the fight for independence from British which was considered as a big fight in whole world during that period of time. During his fight for independence Gandhi Ji advice his Indian to use the non- violence fight against the British which generally consists boycotting the practices of British and not accepting the use of British products in India. It was his intelligence, leadership qualities and charm nature which helped many Indians to fight against the British by the use non- violence practice. Since Mahatma Gandhi was very devoted towards his home land and towards its country people that he was ready to die for them anytime that is why he was the main point of attraction among the hearts of Indian people and that’s why people of India were also ready to die for Gandhi Ji anytime anywhere. HELPERT†S DIMENSIONS OF CHARISMA Transformational leadership President of South Africa stated bout Gandhi Ji â€Å"You produce a Lawyer and we produce a Leader out of you†. This first evident that makes him great leader was in South Africa when was thrown out of first class compartment on the basis that he was an Indian and Indians were treated as lower class people in South Africa and this is just because of color of Indian people. This intolerant behavior towards Indians opened his eyes and showed how his country people are treated. This thinking intended him to fight against racism for equal rights of Indian people. This further led him to a great fighter in India and he was also a great leader in the hearts of Indian people. According to Bass (1985) transformational leaders generally consists of distinctive attractive behavior that includes sacrificing personal gains for the advantage of the group setting common example for followers and demonstrating high model standards. Leadership style of Gandhi Ji clearly shows the presence of transformational leadership. As an example his followers were intended by him, have trust in him, love him, were loyal to him and revert him. Transformational leaders also charm to higher values like equality, freedom, right decision and peace. Gandhi Ji was mainly known for these leadership styles and fought for his entire life following these values and taken stand for these values. Gandhi ji leadership styles throughout his life encouraged his followers to follow this practice of non-violence fight and also to fight in unity. During their fight for freedom thousands of his followers were sent to jail and were also beaten badly and treated brutally. Example: Many of his followers were gathered for the Salt March which was followed by a non- violence practice but then also British officers beat them badly with sticks. Then also they did not follow the path of violence because they had a great respect of Gandhi Ji and his practices of non- violence, equality and unity. 1. According to Ferrin and Dirks transformational leadership is strongly associated with trust in the leader. According to Bass, transformational leaders consists the following behaviors: Idealized influence This nature arouses active and powerful follower emotions and identification with the leader. Gandhi was successful in motivating and influencing lots of people as a result he was the person of his words, and continuously practices what he preached. He was a task model for lots of common people and won their respect and trust through his practice. He expressed hg model conducts, non-violence, cooperation (voluntary imporvinshment), commitment and endurance so as to achieve India’s independence. Intellectual Stimulation This behavior will increase follower awareness of issues and forces followers to look at issues from a new view point. Gandhi Ji was perpetually supportive of his believers and inspired them to think broadly as well as frankly, raise queries and solve issues. He was willing to simply accept wrong doing and mistakes and wasn’t ashamed to discard a method that didn’t worked as plan. For example: Gandhi Ji asked for the shut off his non- violence campaign just because sum of his subordinates were using violence methods to fight against British in that case instead of going against them he asked for the closure of the campaign. Individualized Consideration This includes giving support, training and inspiration to followers. Gandhi Ji was very supportive to his followers as an example he with patience listen to the problems and considerations of the poor with regard to their ability to keep our support because of British policies. Gandhi Ji was also very supportive of different leaders like national leader and Vallabhbhai Patel. He nurtures them inspired them to share concepts and even authorized them to create choices, never creating them feel addicted to him. Inspirational Motivation This type of leadership includes human action and appealing vision and making use of symbols to focus subordinates effort. Gandhi Ji stood by his personal values and systematically delivered his vision of independence by openly exchanging his vision and using symbols like the Salt Satyagraha Movement, he guided his believers with the way right meaning that successfully impressed them to stay idealistic and increase their effort. Gandhi’s Power and Influence Tactics 1. Referent Power Referent power is also called as: Charismatic power Personal Power Power of personality When a leader is respect, admired and influentially followed by others. As we have already discussed in transformational leadership Gandhi Ji was respected by his followers and having a two way relationship between him and his followers. An important leader is given respect only when two way communications is followed and Gandhi Ji believed in this way of communication that’s why he was a great leader. Gandhi ji constantly proved to be a role model and is behavior consistent with the moral principles he predicate. Qualities of Mahatma Gandhi as a Referent Leader Honest and considerate to others Unselfish intentions Role model Used the process of internalization to influence his followers Many of the followers of Gandhi Ji were influenced by stimulating their values of self respect, justice and freedom to fight against British. At certain points personal identification was also considered. For example Jawaharlal Nehru was initially influenced by Gandhi Ji as he used to western wear clothes and looking at the style and dressing sense of Gandhi Ji he also started wearing Khadi clothes. Similarly many followers of Gandhi ji boycotted the western style wearing and opted for khadi dressing like Gandhi Ji. According to (2010) power is the capacity to attract the nature and attitude of people in the direction desired. With an exclusive charming and attractive practices followed by Gandhi Ji empowered him with high referent power. He was able to maintain his power by expressing care towards the needs of the public by showing trust and treating people equally. Due to his high level of personal sincerity and persistent values allowed him to maintain his referent power. Since Gandhi Ji was a good lawyers as he has completed hi law from South Africa and was aware of all the rules and regulations of the government. Due to his expert knowledge also the member of Indian national congress and later join the British Indian community in the Transvaal where he fought against restriction on Indian trade he always follows the rules and regulations in correct direction and his entire practices were legal there were no illegal practices followed by him. Due to his non-violence and expert power his followers were also influenced by his practices and used to follow his path. 3. Job Involvement Gandhi Ji always encouraged for ethical practices during his lifetime which are: Truth and love Self Discipline Abolition of untouchability Dependency(Weaving his own clothes) Gandhi Ji always had a high influence on people because of the above mentioned characteristics of his leadership. Gandhi Ji mainly shows interest for others rather than focusing on self interest also called altruistic behavior. In order to influence his followers in the direction of non- violence he did fast for several days. During that period he not even thought about his health and food, he suffered a lot till he gets the desired result of his fast. Gandhi Ji become as a leader of masses from the leader of community when Gandhi ji was in South Africa he fought in suit and tie but when he came to India he adopted the situation realizing in India and wore clothes of a peasant, weaved his own clothes and lived in a small house. He was always under control of situations and having effective negotiation skills while dealing with British authorities. Conclusion Gandhi shows the transformation of a standard man into a legendary leader. It shows how conditions will inspire someone to fight against injustice and difference. Gandhi’s style of leadership proves that to attain a required and decent end, suggests that must be equally sensible. Gandhi had a vision that was accepted by his followers. His personal practices led to India to be free from Britishers. His involvement and interest towards the poor people of society is memorable and peerless. His teaching of non violence is extremely abundant relevant even in today’s world. For the contribution and sacrifices he created for the India’s independence, upliftment of poor people, contribution towards woman encouragement and unity among completely different religions, he has been given the title of ‘Mahatma’ by his nation and is named as ‘Bapu’ thats Father of the nation.

Grapes Of Wrath - Rose Of Sharon Essays - U.S. Route 66, Dust Bowl

Grapes of Wrath - Rose of Sharon Misfit to Madonna: Rose of Sharons Transformation When Rose of Sharon is first introduced in The Grapes of Wrath, we learn that she is expecting a child from her new husband, Connie Rivers. She is described as a mystical being whose primary concern is the well-being of her child, even at the almost ridiculously early stage of her pregnancy at the start of the novel. It is this concern that illustrates Rose of Sharons transformation from misfit to Madonna through the Joads journey. Rose of Sharon incessantly asks Ma Joad if itll hurt the baby throughout a majority of the novel, and adopts an attitude of superiority over others with her precious possession. She all but refuses to help the family pack the truck for California for fear of disturbing her fetus, even though she knows her help is needed. Her selfish antics and complaints are patiently absorbed by Ma, who tolerates her primarily because of her condition. Rose of Sharon knows that she is now an exception to the normal rules and exploits her position to its fullest potential. During the journey Rose of Sharon and Connie pass the time by dreaming of the idyllic life they will lead when they reach California. Connie says he will open a repair shop and buy a white house with a fence and an icebox and a car and a crib, all before the baby is born; all hopelessly idealistic and almost completely detached from reality. Every intention, though, is for the baby so that it may have a perfect life from the very moment it is born. In the face of hardships, Rose of Sharon comforts herself by remembering these dreamlike goals of her family and even reminds others of them, intending to lift the burden of reality. She does so when the sheriff threatens the roadside families to leave or be jailed. She tells Ma of Connies plans for California, which have nothing to do with the situation at that moment. This escape only proves to ultimately hurt Rose of Sharon and Connie; they learn that illusions dont support a life when survival is the priority. Rose of Sharons dreams of a perfect life start to fall apart when Connie deserts her suddenly. She can no longer find comfort in shared thoughts of a white-picket fence, and is forced to face reality. However, instead of concentrating on the Joad family crises, she diverts her worries fully to her baby once again. She reverts to childish antics such as refusing to dance at Weedpatch because she thinks it might be bad for the baby. Her life becomes superficial now, rather than illusory, in order to escape her harsh reality once again. When Rose of Sharons baby is finally born, she expects to be rewarded for every moment and thought devoted to the life of her child. Instead, the baby is dead; her energies have been wasted, overcome by the reality she tried so hard to avoid by plunging her actions into the care of her child. She finally, truly sees that she must accept and take on reality in order for life to go on. So, when the Joad family comes across the starving man and his son, Rose of Sharon sees it as an opportunity to redeem her misguided actions, and chooses to sustain life. The old man, to her, is a surrogate for her child, a chance to make up for her failure because she simply refused to accept reality. Her actions show this realization when she gives the dying man her milk, giving him a chance to live. She has finally matured and taken on responsibility, and realizes that life is the only important thing in their situation not personal happiness. Rose of Sharons pregnancy and the consequences it effects are the catalysts for her change in attitude, from misfit to Madonna, throughout The Grapes of Wrath. She first sees it as an excuse for her actions, but transforms her still-born child to a reason for positive change and preservation of existing life at the end of the novel.

buy custom Bodybuilding and Health in Athletes essay

buy custom Bodybuilding and Health in Athletes essay In athletics, the most important aspect of training schedule remains diet. Eating right things increases an athletes ability to train, not forgetting effectiveness. Carbohydrates, fat, protein and sugars are the core food groups that offer the body an adequate supply of energy. The right percentages of these nutrients in an athletes diet should be: 40% of carbohydrates like whole cereals, bread, potatoes and pasta, 40% of fruits and vegetables, 10% of proteins like fish and meat, finally 10% of fat which can be from milk and all dairy products. Currently, sports supplements are available on the market and many athletes have embraced their use because they have believed that they enhance their diet. Most athletes experience drastic changes in their bodies after taking these supplements, therefore, it is advisable that one consults a legal dietician or health officer before using any supplement. When most people hear about bodybuilding supplements, they quickly think of steroids that puff up peoples muscles in one night. This should not be the belief because supplements play a vital role in health and in enhancing performance in fitness exercises and weight training sports. The setback comes about in finding out the sfe ones to use and the right amount to be taken to in order to attain the intended result. Protein and creatine are among the most vital sport supplements available on the market today. Let us simply look at each of these two. Protein Protein supplement is a powder that usually contains: whey protein, vitamins and other nutrients. Whey is very useful to the body because it is easily absorbed. It is better than Soya or egg products and it is most efficient when taken as a solution; for example it can be dissolved in water or milk and taken before going to bed, in the morning and after exercise. It can also be consumed after exercise. Bodybuilders often take it before and after exercising and sometimes in place of normal meals. Protein is very essential for efficient growth and repair of muscle tissue; this being a reason as to why protein supplementation is very essential for athletes, especially bodybuilders to enhance their body mass. Creatine Creatine is an organic acid in the body that helps in supplying the muscles with energy. Most scientists have discovered that creatine reduces recovery time and mental fatigue, improves brain function, and increases energy, strength and muscle mass. CCreatine has an advantage over other supplements and even steroids because plenty of it can acquired in plenty from normal foods like beef and fish. Creatine is popularly used by body builders and rugby players .Creatine levels in the body are easily exhausted if the body is highly active and the body normally takes a long time to recover them. It is for that reason that creatine supplements are recommended for athletes to keep creatine in good levels for their muscles to withstand constant hard work. A percentage of the public have raised doubts over the effectiveness of creatine supplements in relation to performance but a great number of researchers have proved beyond doubt that it does meet the desired goal. However, the effects of this supplement vary in different athletes and this is the explanation as to why some are dubious and others are satisfied users. It is not obvious that creatine supplement works out well for everyone. In most cases, creatine makes the body unable to effectively breakdown large amounts of active ingredients. Intake of higher amounts of carbohydrate supplements in majority helps in creatine absorption. The side effects of creatine supplements are nausea and muscle cramps and to avoid these one must take a lot of fluids. Buy custom Bodybuilding and Health in Athletes essay

Hindu and Judeo-Christian myths Research Paper Example | Topics and Well Written Essays - 2500 words

Hindu and Judeo-Christian myths - Research Paper Example In all of the creation myths, there is the birth of the world and the birth of humans. In many of the creation stories, there is also a deluge – this means that the creator thinks that He or She made a mistake in creating the humans, so sent them back to the chaos of the Flood. The waters of the flood may also be a source of new birth. The archetypal characters who may appear in the creationism myths include the creator, who makes order out of chaos, sometimes by using his own bodily fluids, sometimes by conjoining with an equal and opposite natural power; the trickster, who is the negative force; the first man and first woman; and the flood hero, who looks for a new beginning after the great flood (97). The Hindu myths and the Christian myths diverge significantly, however, in how creation began. How are the two creation stories from different regions of the world inter-related? Hindu Myths   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hinduism is an extension of Veda, which i s the source of many Hindu rites and speculation (Renou, 105). Since this religion, which essentially â€Å"fed† Hinduism, is the source of mythology, this is a religion which may be explored to determine the creationist myths of Hinduism. In Veda, there are gods which function as represented, much like in Greek mythology. Among the gods worshiped by the Vedas, was Arya, who was the god of war; Agni, the god of fire; and Soma, the god of plant and liquor (105).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the myths for how the world began, according to the Veda, is the creation of the world from the soul (Renou, 107). In this myth, there was a soul that was in the form of the person. Because this soul was alone, he desired a second, and his self was split into two pieces – a   husband and a wife. From this husband and wife’s copulation, humans were reproduced. She then became a cow, and he a bull, and they reproduced. She became a mare, he a stallion, w ho reproduced. And so forth, on down to the ants. Whatever was moist in the world was created from semen, and was called Soma. He created his superiors, the gods. Therefore, according to this myth, the world was populated from one soul.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Rg Veda has another telling of how life was created, and that was through primeval incest. In this story, which may be simply an anthropomorphic retelling of the earlier myth about the One who creates a Second, which is the myth told above, a father impregnates his daughter. According to this story, when the father shed his seed in his daughter, his seed was spilled upon the earth (Doniger O'Flaherty, 167). Doniger O’Flaherty states that the Brahmanas also had a version of creation, as did the Upanisads. In this version of creation, there is also incest. The incestuous father’s name in this myth is Prajapati. In this story, Prajapati approached his daughter, who was alternatively the sky or the dawn. She was in the form of a doe, he as a stag. The others did not approve of this, and Prajapati was pierced, and flew upward as a deer. The arrow was in three parts, and was known as the tripartite arrow. Prajapati also had a chance to spill his seed, and his seed spillage became a lake. Cattle sprang up from the seeds when the Marutttsss blew upon it. Doniger O’Flaherty states that this is one version, and other versions have the sons of Prajpati committing the incestuous act with their own sister. In these other versions, the Rudra is born from the seed, and, in some versions, the Rud

Summary of 3 articles , comparison and discussion Essay

Summary of 3 articles , comparison and discussion - Essay Example Big data is viewed as an effective tool to deliver projecting likelihood of an event and analyze patterns. The long run success of an organization is determined by additional of organizational asset with data and information. The topic provides vivid explanation about the broader application of big data in society and management research. It is believed that experiential study in management can often deduces relationships such as two companies can link through customer-supplier relations, or collaborates in production or compete in same market. In the era of globalization and technological advancement, it has become imperative for organization to manage its data and information in an effective way. The additional use of big data is crucial to exemplify the significance of the topic to organization like NHS trust and data management community. The survey conducted by American Management Association in the year 2013 reveals that the need of building analytical skills within the organization is critical for development (AMA, 2014, p.1). The organization selected for analyzing and researching is the drawback of data management is National Health Service trust. The trust serves either on specialized service or geographical area. The NHS trust provides varied range of specialist and general services to patients. The new sy stem is being introduced to serve patients and maintain GP records. The use of powerful technology and massive influx of data are two reasons to increase the future use of big data in NHS trust. The three literature sources provide vivid explanation about big problems, opportunity and harness of big data. These articles discusses that firms enjoying success are able to implement big data to create new businesses and improve their existing trades. This rapid alteration results in authority shifting to decisions and analytics experts are

Sociology of Gender-sexual assault, abuse and crime Essay

Sociology of Gender-sexual assault, abuse and crime - Essay Example There are actual websites that suggest that if a woman says "no" she really does not mean it. According to the FBI "the rate of forcible rapes in 2007 was estimated at 59.1 offenses per 100,000 female inhabitants" (U.S. Department of Justice, 2008, p. 2). The FBI defines "forcible rape" as forcing a woman to have sex against her will. The greatest challenge for rape victims is that police do not always believe that this has happened to them. According to Fazlollah (2008) there is a growing body of evidence that suggests that police departments ignore rape because "women often lie." (par. 1). The evidence shows that many police departments " fail to report rapes, miscategorize and disguise them and manipulate statistics in order to simplify their work or bolster their departments or their cities images. Often, police believe that alleged victims are lying and categorize reports as unfounded." (par. 5). This has created more problems in women reporting the crime because when they are n ot believed it takes a very long time for an individual to come to trial and/or to be convicted of the crime. In these cases most of the precincts that are adopting this stance continue to be dominated by men. There are many theories about rape and most of them deal specifically with "why" someone commits the crime. For most feminists, rape is more about power than it is about sex. According to Ellis (1989) the feminist view involves a mans decision to "behave towards women in a possessive, dominating, and demeaning manner" (p. 11). Thornhill and Palmer (2000) have taken issue with the feminist viewpoint and devoted work to developing a different sociological theory. In their research they believe that rape is about sex because men are sexual creatures. Also they state these facts: Because of these issues Thronhill and Palmer suggest that rape is a " a natural, biological phenomenon that is a product of the human evolutionary heritage." (p. 2). They show evidence